Exclusive interview with IKEA of Sweden

Lotta Noremark | Product and Design Leader at IKEA of Sweden

Ahead of her presentation during the opening plenary session at Pigment & Colour Science Forum and TiO2 World Summit this October, we spoke to Lotta to get her insights into the biggest drivers impacting IKEA, the process for designing colours at IKEA, and what she thinks is the biggest challenge for coloured pigments over the next 2-5 years.

Lotta, you are going to be speaking about the process for designing colours at IKEA. Can you give a sneak peek of what people will hear about in your presentation?

Colours have a big impact on us, and we want people to feel safe and clam in their homes. At the same time colour is a big part of IKEA's brand so we will talk about how we work with colours in the long and short term, plus our goal to be all-circular by 2030.

What is your biggest driver as a business today?

Our mission is a better everyday life for people in their homes and that is more relevant than ever.

What do you think will be the biggest challenge for coloured pigments in the coming 2-5 years?

Definitely the sustainability issue there is with colours.

What do you see as some of the most interesting innovations in the market now?

That is a very big topic, so I’ll quote Greta:

“When enough people come together, then change will come and we can achieve almost anything. So instead of looking for hope - start creating it.” - Greta Thunberg.

Lotta will be presenting as part of the opening plenary 'Market Outlook' session on Wednesday 5 October. Other presentations in the session include:

  • Pigments in perspective - Reg Adams, Artikol
  • Fireside chat: Colour as a business - Francois Farrion, Renault
  • TiO2: Panoramic view from Wall Street - Aziza Gazieva, Fermium Research
  • TiO2 in the European Green Deal - David Lockley, Venator and TDMA